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If you don't know that we're in the worst financial crisis ever known in our lifetimes in the United States then you must be a hermit. Many Americans who own their own businesses are worried about what will happen next. During the next few days there will be much uncertainty concerning the government's plan to assist the banking system in a bail-out. At this point it appears that the United States government will certainly have to assist in clearing up the mess created in our financial system as a result of rampant greed. No one knows for sure what will happen. It is apparent though that a vast majority of Americans are angry and upset about having to spend their tax dollars to aid an industry that is famous for its greed.

It is quite evident that the bailout will not end the problems for small business owners. The significant problems faced by the American economy are not likely to be fixed with any immediacy. All of the major news organizations have stated what is going on and what the future will likely hold, and it is the consensus among them that there will likely be an unemployment level not seen since the Great Depression. That's the positive. The negative is that while things are horrendous now, it will get worse before any signs of improvement are seen. Also, it is going to take a great amount of time before things get back on track.

Owners of small businesses probably will not be able to get credit extended to them in the immediate future. Given that, what options are available to you? Your business is yours to run, and the ultimate decision is yours. But I've always supported the low-cost direct marketing approach with my businesses. I encourage you to explore new and creative means to generate revenue at little cost to you. This includes getting new clients and a minimum of cost to you, but also you need to sell your services to your pre-existing clientele.

The situation is complicated by the fact that you are not only likely to have problems getting credit to expand, but many business owners are likely to have problems even surviving the next couple of years. United States consumers have already started to drastically reduce their spending, and it is going to be getting harder and harder to get new customers and even maintain the ones you have. Now is the time to rededicate yourself to the most important task in your business. That task is the business of marketing your business. Nothing is more important than your marketing efforts in difficult times such as we have now.