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Articles

Should You Start A Day Care In The Current Economy?

by Fiona Lohrenz

The experts are very forthcoming with their doom and gloom, the recession is constantly in our faces and fatigue sets in at the mere mention of economics or downturns. Should you start a day care business in spite of all this you ponder? Quite frankly, the right day care business could flourish at a time like this. Tough times for many can be a golden egg for some. Clever entrepreneurs who have done their homework, identified gaps in the market and filled those gaps not only survive a recession, they profit quite nicely.

There will always be a demand for some form of childcare because people will always need to work to make ends meet despite all talk of downsizing and tough times. Their income levels and conditions of employment may change so they will in turn be looking to make changes in the day care department. Sadly, one of the first areas to get hit by cost cutting measures is the area of child care - and a recession is sure to see many people re-evaluating their cost of living. Expensive, fancy day cares will see clientele trickle out in search of more affordable options.

How can you make your day care one of these affordable, more recession friendly options!how can you service this niche market? Opening a big, state of the art day care center is essentially a money pit however; starting a home day care can be done with your savings. Equipment can be obtained from your kids old stuff, charity shops, recycling sites and persistent calling around to everyone you know who has kids and will be offloading toys and equipment, save on your taxes by offsetting your daily expenses, no more gas bills due to no more work commute and minimize wage costs by staffing it yourself with a friend or family member as an assistant. Your fees can therefore remain very affordable if you pass on these savings to your clients.

Thorough, market research is vital. Your goal is to make your day care supply a service for which demand is high and provision is scarce in your local community. A structured, quality educational curriculum in a home day care will make you stand out from the competition. A quality learning environment in a home day care is not something ex large day care center clients have been conditioned to expect. You will most likely gain them as clients because you have pleasantly surprised them, you have an edge and you are addressing their needs.

Could the niche in your area be shift work - are there factories, hospitals or industry where people are required to work odd hours? This tends to be a hugely under supplied area of care. Is there a large community of foreign nationals locally who may require a bilingual day care? Most towns have a substantial demand for overnight care which is also generally under supplied. Could this be your gold mine? Parents can find it very difficult to find quality, convenient before and after school care so if your day care is situated close to schools you may have found your niche.

Child care in all its forms will always be in demand regardless of the economy. The under supplied niches are out there waiting to be discovered, the gaps waiting to be filled and it is up to you to find them. Getting it right from the beginning ensures success and entails thorough market research. Start your day care the clever, recession proof way.

To discover more about opening a day care business, visit Child Care Only where you will find this an much more, including information on how to open a daycare business.

Published December 18th, 2008

Filed in Business, Home Business