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Fill your day care with children of contented parents by getting an edge on your competition thus ensuring your business stands out from the dull crowd. In order to achieve this desirable end you can take some small, cheap, easy to implement steps that will guarantee results. You need to imbue your business with unique traits that will ensure your success so a little investment of time, thought and some money is essential.

So, a prospective parent arrives at your door brim full of cynicism and thoughts filled with negative day care tales - how do you get across to them that you are the real deal, that you provide quality child care? You should have various methods of ensuring the wellbeing of the children in your care, the primary one being a set of effective policies which will indicate to parents the ethos of your service, your professional and consistent approach to quality care. Your policies are clear guidelines as to exactly how your business is run and should outline every procedure for every eventuality.

Accountability and consistency are key and these should be evident in your clear, concise policies which should, in turn, paint a picture of the definitive understandings, guidelines and expectations inherent in your daily operations. It is vital that you meet all legislative requirements and your policies should reflect current best practice indicating that you are on top of your business and constantly striving for perfection.

Separate yourself from the dowdy crowd by gaining a third party accreditation. Potential parents love to see evidence of recognition from respected, related organizations. You will need to be assessed by one of their inspectors as part of the process (nothing to worry about there with your tight ship!) and pay an annual membership fee. Then you roll out all your stationary and brochures and have your accreditations emblazoned across every promotional item you possess.

These organizations can also provide tremendous support to day care owners in the form of information, training, publications, workshops and conferences. Here are some of the places you can go to for accreditation:

* Council on Accreditation - www.coanet.org * National Association for Education of Young Children - www.naeyc.org * National Association for Family Childcare - www.nafcc.org * National After school Association - www.naaweb.org * Canadian Childcare Federation - www.cccf-fcsge.ca/home_en.html

Abuse and neglect of children in day cares occurs around the world and the stories are embedded in the fearful minds of every parent. Take every possible step to provide parents with evidence that yours is a legitimate, quality, caring day care. Have a criminal background check performed on yourself and post the results on your noticeboard. A small fee will procure this valuable service from a professional company. Make every parent aware of your open door policy and invite them to return at any time of the day. If you want to see pure relief wash over a parent's face think about installing a CCTV in your service. You cannot put a price on that sort of peace of mind.

New parents will walk several steps closer to enrolling their child in you day care if you take some or all of the above mentioned steps. Easing some of their apprehension and fear from the outset will begin the growth of the trust process so vital for people looking for day care. Stand out from the crowd by presenting proof of your exceptional, quality care. ----------------------------------------------------------ARTICLE END