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Articles

Dance Site- Should You Have A Website?

by Fred Wild

If you are a dancer or the owner of a dance studio, you probably spend more time thinking about your craft than creating a dance website. And while many other artists, including painters, jewelers, and musicians often promote their wares or services via the Internet, the possibility of promoting dance in the same way through a dance site can sometimes be overlooked. After all, how can you truly communicate the artistic aesthetics of dance through text and photos on a web page?

With the advent of animation tools and the widespread adoption of high speed broadband to support video feeds, the artistry of the body can be communicated over the internet much like it is in person. By using flash animation software packages in concert with a camera and site builder software, a relative novice can learn to create a dance site bursting with motion and interactive elements.

Although flash animation has a significant learning curve, it's not longer a given that one has to hire a site design professional to program real-life video, animation, or interactive elements. If committing the necessary time to learn the software isn't an option, one may instead hire a freelance web company or designer.

Not only have these new tools for web design enabled amateur designers to create interactive websites, they have also lowered the price of professional web design. With a simple search, you can locate a full range of excellent, experienced companies that can develop and implement whatever type of website you can dream up.

You do not necessarily need to include interactive content or multimedia to a promotional website for dance studios. However, interactive content and multimedia adds to the user experience, keeping your visitors coming back for more. Beginning with a simple website of static content may be more practical. With the web site development tools available today, creating a basic dance site of text and static images is quick and easy.

You can still provide prospective clients and visitors with valuable information about your business or your art through a basic website. You can offer examples of your services, class schedules, price lists, photographs of your art, and educational content in the form of graphics and text. More advanced "fancy" features, such as interactive content, animation and video can always be added later.

As a dancer, or the proprietor of a dance studio, you may not have spent much time considering the creation of a dance website. Promoting your sport, displaying your art, or promoting your business through a dance site may not seem as relevant to a dancer as it does to other artistic professionals, such as musicians or painters. We often take for granted that web sites are a great way to communicate static images and sounds, but how do you communicate dance and dance movements via a website for dance studio?

Published September 5th, 2008

Filed in Internet