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The Internet is all about giving away and sharing information. This simple fact determines who wins and who loses in the traffic and page views race. The competition is among companies that provide free content. But the real goal is to make money out of these articles by converting visitors to become customers through affiliate marketing.

Now, when I say article, I don't mean selling products and services to readers outright. Direct advertising displeases readers. Article marketing through affiliate marketing is supposed to give them valuable information such as advice, news and references that address their needs. Companies have to show some generosity to costumers, and this is true even beyond Internet marketing.

Affiliate marketing might seem complex, but is actually simple. Sure there is a science involved in affiliate marketing, but it should be easy to adapt if a business already has its offline marketing tactics. The first step to increase customers and make money is to build your referral network and to let these connections attract prospects for you. In this way, your business not only shares the popularity of its partners or "affiliates," but also increases its visibility over the web, contributing to search engine marketing opportunities.

Companies of course have to set aside funds to carry out an affiliate marketing campaign. There are returns to be expected though. Affiliate marketing entails paying blogs that can post links to your articles produced in-house. Remember that blogs are not around just as hobbies of bored people, but are vehicles for them to make money from companies' affiliate marketing operations. It is recommended the affiliates disclose they are doing business with you, and the links are paid for.

Another method is to distribute articles that contain your company's name as source. A pool of in-house writers that develop articles related to the company's industry is built. Affiliate marketing is only involved once the articles are ready to be published. These are just initial, basic descriptions of how affiliate marketing works.

It is unfortunate the some companies execute affiliate marketing and article marketing as if it's a production line. They pressure their writers to come up with more and more articles each day, thereby compromising the quality. It will take time and experience for them to learn they lose valuable prospects over some inferior piecework. You have to bear in mind that the bio box and byline in your articles have to be seen by readers as credible. In affiliate marketing, quality over quantity remains true most of the time.